About us
We're a small team spread out across Europe. The project is founded by Andrey Ivanov, a product designer who writes down more than he can chew on.
Our aim is to craft a note-taking experience that feels natural to use. After trying countless tools, it became clear that an AI chat can't replace strong organization features, so we set out to define what a note-taking product will look like in the age of AI.
Design principles
Most people do not need another system to master. They need somewhere that can keep pace with how life actually unfolds: quickly, imperfectly, and with a lot happening at once.
Capture without friction
Often the most impactful thoughts come when we're not sitting at a desk. They happen while walking, between meetings, in the middle of a conversation, or just before sleep. They deserve to be captured effortlessly and without disrupting the moment.
Don't defer organization
Quick capture should not mean creating a mess for later. Creating structure should be effortless at the moment of capture, so it is easy to add context, shape a thought, or turn an idea into a plan—without requiring everything to be perfectly organized from the start.
Bring the right pieces together
Good work rarely lives in one place. A decision may depend on a few notes, a set of related tasks, and the small details that explain why they matter. When the pieces belong together, they should be able to sit together.